What does the whisky’s age really mean? And why does it gets expensive with its age?
The age matters. In an age when consumers of luxury goods increasingly demand transparency and authenticity from brands, it becomes vital to empower consumers with knowledge, so that they fully understand the value of what they are buying.
The decanter was created by Lalique using lost-wax casting, called “cire perdue” in French in celebration of the anniversary of master glassmaker René Lalique’s birth. It is based on a decanter from the 1920s, when The Macallan distillery was founded. The crystal decanter and its expensive cargo have toured twelve cities to raise awareness for charity: water, including Paris, London, Hong Kong and its final stop at Sotheby’s in New York.
The bottle is the oldest whisky in the world when it was sold in a charity auction in November 2010 and was valued the highest beating one of a kind crystal decanter. It was sold for a whooping price of $460,000. The entire sale price of this expensive whisky was donated to the charity. It travelled around the World in Eighty Days (French: Le tour du monde) and collected US $145,000 which also were donated to the charity, a non profit organization distributing water to the developing countries.