Best Brands in Luxury Jewelry
The Luxury Institute is the objective and independent global voice of the high net-worth consumer. The Institute conducts extensive and actionable research with wealthy consumers about their behaviors and attitudes on customer experience best practices. The Luxury Institute also operates LuxuryBoard.com, a membership-based online research portal, and the Luxury CRM Association, a membership organization dedicated to building customer-centric luxury enterprises.
The ultra wealthy U.S. shoppers with a minimum of $200,000 per year in household income and minimum net worth of $5 million rank among 22 luxury jewelers, U.K.-based Graff Diamonds highest in the 2012 Luxury Brand Status Index (LBSI) survey by the independent and objective New York-based Luxury Institute.
Graff has the first position on brand reputation and product quality considerations, thus scoring highest in evaluations of materials and craftsmanship. Graff is also the brand that penta millionaires are worthy of charging premium prices, followed by associate U.K. jeweler, Asprey, and Japanese pearl specialist, Mikimoto. In the overall LBSI scores, both the jewelers, Asprey (7.82) and Mikimoto (7.77) rank second and third, respectively.
The top luxury jewelers serve an exclusive customers. Survey has shown that only 1% of pentamillionaires have purchased one of Graff’s diamonds in the past 12 months, 3% have shopped Asprey and 4% have purchased from Mikimoto. Tiffany & Co. is the most popular luxury jeweler. 13% of ultra-wealthy shoppers purchased in the past year; 75% plan to buy Tiffany goods in the coming year. Survey participants reported average income of $682,000 and average net worth of $14.6 million.