Aston Martin prioritizes women at the “ladies day” event.
Modern generation women are smart, careful and diplomatic and so it is not easy to lure them for something that is not worth their valuable attention. Hence it is obvious that their focus and consideration both would be only for those which have stuff of their interest and rest don’t even exist for them. With the complete comprehension of this fact Aston Martin has officially announced “ladies day” that aims to attract more women along with the existing ones.
For this same purpose a “ladies day” was being held by the Works customization division of Aston Martin on September 20 at the Newport Pagneli showroom on Tickford Street. It was the most calculated move attempted by Aston Martin that was structured to work in two directions first to attract more women to buy their cars and also to strengthen bonds with the existing female owners.
Aston Martin officially announced that they would be taking special focus on the newest priority. On September 20th, 2012 the company’s Works customization division held a “ladies day” where 30 potential female buyers, together with their guests were invited to drive Aston’s range of vehicles.
From the V8 Vantage to the four door Rapide, guests got to enjoy the cars alongside specialists from the Aston Martin performance driving team, which showed them the true potential of the cars. This event had a complete spot light on the female clients, as all the ladies involved at this event were kept at the high priority and gave the company a chance to engage and spread awareness with these ladies about their product and valued services.
The sole motto of the “ladies day” vent was to encourage more women to consider Aston Martin as their choice of car.