Auto sector to stay road in india
Most of the Common Indian’s dream car was Mercedes. Though, during last month Audi made it as a second largest seller of luxury car in India. It is suggested by ambitious vision statement that Audi can hit its target of being no 1 company in the world by 2018.Though it already impresses by producing 30,000 vehicles a day and it operates 94 plants globally.
The luxury car has been responsive taking into account the needs of user, wooing the market position and use of diesel engines instead of petrol engines for more economy and fuel efficiency.
The luxury car with new architecture and philosophy redefines standard of style. To target the youth they combined chrome and black and it is used to give the car retro style look. It also have many luxury features like the seats made of soft leathers and have AC vents within them to give one the feeling of utmost luxury.
Automobile manufacturer are looking towards the Asia specific as a huge growing market. Some manufacturers like Audi Aggressively looking at India. To take advantage of this situation car manufacturers change policy in India to match the aggression. Roll out of the world’s cheapest car the TATA Nano, entry of Maruti Suzuki, General Motors, and Ford become easy.
The purchasing power of middle class is rising day by day and the aspirations are mostly met house, luxury cars, mobile instruments etc. There is a tendency in middle class people to buy a car before aiming for house loan. I think as long the priority of middle class will not change, the car sectors will stay on the climb.