CHOPARD KEEPS DOCTORS AWAY WITH APPLE RING
Sparkling watches and rings is the signature of Chopard. At Chopard it’s all about excellence. Keeping the doctor away from the apple ring is a theme from the partnership between Chopard and the Cannes International Film Festival which turns 15 this year, and once again, the luxury jewellery house is set to unveil the Red Carpet collection for 2012. Mirroring the number of editions of the world’s largest movie festival, this year’s Chopard Red Carpet collection will comprise 65 creations by co-president and artistic director, Caroline Scheufele. For the 65th Cannes Film Festival, Scheufele is working around the theme of colours, with stones such as rubies, emeralds, padparadscha sapphires, tanzanite, and kunzite. Of course, that’s not to leave out the most precious of them all – diamonds, which Scheufele proclaims as “my favourite stone and an indispensable ally for women on the red carpet”.
A cocktail ring that is nigh impossible to ignore, this fruity treat comes armed with some serious bling. Here’s a breakdown of what goes into this one-off wonder: 773 savories weighing precisely 55.47 carats and 238 brown diamonds weighing 1.704 carats, set in 56.45g of white gold; with an assembly time of about 250 hours of expert craft. Chopard is regarded as a manufacture, in other words their watches and movements are mostly made in-house rather than using the base movements (ebauches) of other manufacturers. After modest beginnings, the company experienced a decline that lasted until 1963, when it was bought up by Karl Scheufele III. The Scheufele family, owner of a jewellery and watchmaking manufacturing company in Pforzheim brought their knowledge and talents to Chopard. Under new owners, Chopard established itself in the 19th century as a benchmark in the field of precision luxury watches and jewellery.
Today, Chopard stands as one of the most significant brand in jewelry. The Chopard Company has developed a variety of jewelleries and watch collections, including quartz and mechanical timepieces, gem-set and technically complicated models, classic and sporty ones.