The Future of Luxury Fashion Brands
Following the footsteps of Audi’s flagship Audi City digital retail experience in London, Burberry has also just transformed into London flagship store into a much delightful digital augmented fashion experience for the people. This is just the beginning to excite the customers and the consumers who would choose the much lavishing and comfort online shopping. One can never imagine as to how much the different fashion brands all over the country are committed to sales on the retail floor. The famous brands like Coach, Crocs and Tumi are planning to open more of their stores of their own which will be unique. But they will also run the departmental store as well. Reuters Retail and Consumer Summit which were held last week, Richard Dickson, CEO of branded businesses at Jones Group, said that “We believe in the department store. Department stores have done a brilliant job continuing to energize and re-invent themselves in order to stay relevant.”
Jones eventually relies on its retail partners to help to promote its brands along with a portfolio of the brands that includes Anne Klein New York, Gloria Vanderbilt, Jones New York, and Pappagallo. John Idol, CEO of Michael Kors further stated “There’s a customer who’s very dedicated to shopping at a Macy’s or a Nordstrom or a Dillard’s or a Lord and Taylor and that customer may or may not shop inside a specialty store.”
At present the department stores are innovating on their own style and on their own right. Along with the collaboration of Louis Vuitton, Selfridges London flagship has just opened a redesigned men’s department which houses thirteen brands with a concept idea from the architect Alex Cochrane. All the designs are colorful and fanciful and are very much practical. In the previous week Britain’s Topshop and Topman is also launching their retail brands at 14 locations.