Turism Australia Goes For Luxury in New Ad
The natural beauty of Australia is on display with sweeping images of the Bungle Bungles which is in Western Australia’s Kimberley Region. The natural beauty of Australia is dividing on the Great Barrier Reef, a glittering Sydney Harbor and gum trees which is blowing in the wind. In another scene, the children who are either indigenous or non-indigenous are not only seen to be swimming together in a waterhole that is in the Northern Territory but also playing with crabs on the beach.
Martin Ferguson who is tourism minister, launched that the latest phase of the There’s nothing like Australia campaign in Shanghai. Australia’s fastest growing and most valuable tourism market is China.
The Facebook page of the Tourism Australia hit three million fans in last week. It is cementing as the biggest tourism destination page in the world where new campaign consist with a strong social media focus.
Andrew McEvoy who is managing director of tourism Australia, said that There’s nothing like Australia campaign which was launched in May 2010 was built to last. He also said that the deliberate movement of premier tourism product was occurred for inspiring visitors by leading with Australia’s best.
The design of commercial was helpful for mixing of pride and awe among Australians and which arouse curiosity as well as wonderment around the world.
Dylan Harrison who is executive creative director of DDB Group Sydney helped to create the ad and said that they wanted more inspirational and emotional commercial than the first advertisement in the There’s nothing like Australia series which was launched in 2010.
The aim of the advertisement with the strong Australian dollar was at affluent travelers who have ability to come to Australia.