JOHN WALKER & SONS DEBUTS IN SINGAPORE
by Luxury.Net
Asia has been key to Diageo’s growing Scotch whisky sales, so it makes sense that the drinks maker chose this continent to launch its new triple malt, John Walker & Sons Odyssey. As the world’s greatest whisky house they are known for their big flavours and expert blends. The vision and ambition of the Walker family has inspired progress and great achievements for almost two centuries. Passion. Innovation. And a driving desire for progress. Almost two centuries of vision and progress and a whisky stock of the highest quality combine to create five renowned JOHNNIE WALKER blends. Explore the Big Flavours of the World’s Greatest Scotch Whisky House. Over six months, the John Walker & Sons Voyager will travel to China, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, Singapore and India on a journey which was inspired by the original trade routes pioneered when the Walker family whiskies left the corner store in Scotland and journeyed across the world.
Concocted as a respectful ode to the legendary Sir Alexander Walker, the unveiling of Odyssey by John Walker & Sons was timed to coincide with the 80th anniversary of just one of Sir Walker’s seminal innovations in the world of spirit-making—a decanter that sways with the motion of the sea, when the tough seafaring life was the norm. Fast-forward to 2012, and the groundbreaking decanter has been reinterpreted and filled with a precious blend for today’s bon vivant. The crystal-grade glass decanter housing the Odyssey is an objet d’art unto itself, being a feat of technical design: when nudged, the bottle swings elegantly to and fro, eventually rotating a full 360 degrees. When at rest, it will always point up, much like a nautical compass—very cool, indeed.
On 20th September 2012, Johnny Walker & Sons celebrated game changers of Asia Pacific with epic ocean voyage. London, Thursday 20 September 2012: The world’s leading luxury whisky house, JOHN WALKER & SONS, announced the launch of a game changing experience for the most progressive individuals in Asia Pacific – JOHN WALKER & SONS VOYAGER – which will immerse luxury consumers in a world of quality craftsmanship, heritage and modern innovation, and launch the new triple malt JOHN WALKER & SONS ODYSSEY.
