LA MER MOISTURIZING SOFT CREAM
Luxuriously light formula penetrates deeply to replenish moisture and improve strength and radiance. Skincare junkies who are drawn to the La Mer name, but looking for a lighter version than the classic formula’s thick consistency, will rejoice as the brand prepares to welcome a fifth moisturizer this September. Moisturizing Soft Cream incorporates the same blessed-be-they superstars from the other formulations—”Miracle Broth” and lime tea extract—but is delivered to the skin in a new phospholipid technology. Priced at the same level as the other offerings ( $150 for one ounce, $275 for two), the soft cream will register as more of a traditional lotion: quick to absorb with little residual presence on the skin. Women prone to acne, or simply turned off by the heavy feeling of the original Crème, are likely to find this a better fit for their concerns.
Ever since its launch 50 years ago, La Mer’s first concoction, Crème de la Mer, has been sought by beauty aficionados the world over.
Now those who desire a gentler blend can look to La Mer’s Moisturizing Soft Cream, a revolutionary new formula that delivers the profound benefits of Crème de la Mer in a softer and smoother texture. All key ingredients are now infused by way of Moisturizing Spheres, an advanced absorption technology that allows for irritant-free penetration. The cream contains the sea kelp-infused Miracle Broth, to sooth redness and replenish lost moisture, and the brand’s exclusive Lime Tea Extract, which is steeped in power anti-oxidant properties to neutralize free radicals, enabling the skin to focus on renewal and repair.
Clinical testing has demonstrated a 70% immediate improvement in moisture and a 65% improvement in visible lift after eight weeks of usage. Skin is transformed, leaving it softer, looking firmer, virtually ageless.