Luxurious time in the City of New York
Most recently, a luxury watch fair took place at the Park Avenue Armory in New York City. It was full of leading watch brands from all over the world. Twenty-two high-end watch brands, from Audemars Piguet to Zenith, were represented in a cavernous space—the 55,000-square-foot Wade Thompson Drill Hall—that allowed for plenty of elbow room to ogle their finest timepieces. It was a show to express the expertise of watchmaking rather than a selling show. At the Girard-Perregaux stand, the celebrated watchmaker Dominique Loiseau held court beside a chalk board marked with drawings and phrases under the heading “Manifesto of Time: Overturning Watchmaking Conventions.”
Recently, Loiseau is working on a grand complication that will debut next spring. The model will include a sonnerie, a split-second chronograph, a minute repeater and so on. Different watchmakers from across the world took part in the exhibition. Michele Sofisti, CEO of Sowind Group has opined his view regarding the business. According to him, “The key word is simplicity.” Michele Sofisti showcased one of the finest models, an elegant yet sporty model costs around 420,000 Swiss francs, or about $453,000.
Sofisti gave a brief idea regarding the slowdown in China’s luxury market, where so many Swiss brands have staked their fortunes. According to him, “A slowdown in Europe means we’re underwater, but a slowdown in China means there’s less growth.” Definitely it is an important factor. Moreover, the luxury watch fair was a great hit with the presence of topmost watchmakers from around the world. Hundreds of consumers flocked to the Park Avenue Armory for the second edition of the TimeCrafters exhibition of watches, watchmaking, and more. The show has gained immense popularity as consumers got in touch of the leading watch makers and witnessed the advancement in watch making industry.