MARTELL XO EXCLUSIVE ARCHITECT EDITION
It all started in 1715, yes its a long time. King Louis XIV died. Having overseen a magnificent flowering of artistry and craftsmanship during his reign, the Sun King left France an enduring passion for beauty and excellence. This same year, Jean Martell, a young merchant from Jersey, started a business in Cognac on the banks of the Charente River, founding the very first of the major cognac houses.
Now in 21st century, Martell Xo is number one brand. Martell launched ‘Martell Création Grand Extra’ with its decanter created by renowned glass-designer and artist Serge Mansau. Martell has unveiled its latest collaborative project with famed French architect Christian de Portzamparc, a sculptural objet d’art that throws light on the cognac house’s glimmering amber eaux-de-vie. The Martell XO is a 70 cl bottle, 40% ABV. Its a special cognac, extra old, coming from the house of Martell, presenting a blend of the rough elements of the Grande Champagne and the smooth effects of the Borderies. The color of XO Martell is deep golden. On the nose: Some leather hints, dry fruit. On the palate: Round and fruity – more the feminine XO, then it increases its complex aromas, and spicy notes come through, wood. The Grande Champagne eaux-de-vie adds to the final, an elegant and long finish.
A showcase of the spirit’s intense hue, the designer’s aim was to underscore the jewel-like color of the ambrosia within the flacon, so that receptacle and liquid worked in tandem to produce a veritable work of art: “I wanted the Martell XO bottle to become a faintly perceptible treasure set in a beautiful jewel-box casing.”
This limited edition beauty will only be released in a quantity of 2,500 bottles, and will be available at the Hong Kong International Airport this month, before its regional debut in Taiwan and Macau in December this year.