Most valuable brands of the world
Louis Vuitton is till date the most valuable and famous luxury brand in the world. It is one of the world’s leading international fashion houses, selling its products through the boutiques and also through the department stores. Louis Vuitton have their monogram shortened to LV which appears on most of their products ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. They also do have a section of e-commerce section in the website.
The Louis Vuitton label is a French fashion house was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. For the past consecutive seven years Louis Vuitton has been the world’s top most and most valuable luxury brand. This brand is worth of $23.577 billion which is a 2 percent raise from the previous year’s value of the brand. This particular report has been recently found according to a survey from the brand consulting firm interbrand.
The recent report of the brand consulting firm interbrand was a good year for the luxury corporation company. The company Louis Vuitton had improved its digital experience of the market and also launched various applications. They had also made their entry into the fragrance sector of the market for the first time, making their brand a blockbuster super hit in China. Louis Vuitton even got Michael Phelps to star in a steamy advertising campaign.
In much more addition to Louis Vuitton, there are seven other luxury brands which made their debut onto interbrand annual list of the world’s most valuable and famous luxury brands. This is the most experienced major growth and in addition there were two newcomers to the list. The eight most valuable brands in the world are; Louis Vuitton occupies the first position, followed by Gucci, Hermes, Cartier, Tiffany & Co, Burberry, Prada and Ralph Lauren. Interbrand further takes into account brands’ financial performance, and also major role in manipulating customers choice, and also they have the ability to command premium prices.