The real story – Luxury brands and fake profiles
by Luxury.Net
During the bad times, luxury companies go to great lengths in order to protect their brands. Putting a red sole on the shoe, they are prepared to see Mr. Louboutin in court. The most curious thing about everything is that the severity with which all these brands normally pursue authenticity is being casted aside in the social media space. A recently released web app from Status People, Fake Follower Checker helps to distinguish the real from the fake in an inactive way. Many of the people who are real join Twitter only in order to observe, and not broadcast. A random sample of 1000 followers was being taken. Fake Follower Checker identifies that the fake accounts with few or no followers and few or no tweets. Although there is the only tool which assurances accuracy for a top line assessment of the follower composition. It is found that when they put 96 luxury brands to the FFC test, a test whose results show that the brand itself is whether creating any fraud buyers to inflate their Twitter ranks.
The report stated that on average approximately, 15 percent and 39 percent of our 96 luxury brands’ Twitter followers were fake and inactive, respectively. At 27 percent, Gucci registered by far the largest percentage of fake followers in our study. YSL, Marc Jacobs, Dior, Michael Kors and Kate Spade, many of which rank in both Top 10s, also appear to have a 20 percent or greater fake following.
There are several important things also. With the following results , luxury brands can at least find solace that the celebrities and the politicians fake them, almost half (47 percent) of Lady Gaga’s little Twitter monsters came up fake, and 41 percent of President Obama’s 19.8 million followers did as well.
