The situation will not be so easy in 2013: Luxury Carmakers
According to the luxury carmakers worldwide, the market situation will not be the same in 2013 due to the euro zone debt crisis. We saw that the premium brands continue to roll out one model after another as fast as they can. But the market is not so stable. In the past year, luxury brand Porsche has revealed its brand-new 911 in four versions. Not only that, Bentley and Ferrari also produced their versions.
The battle is not so easy rather it is very close as Ferrari is readying its all-new Enzo replacement, Porsche the 918 Spyder and most recently, McLaren has revealed its own weapon, the P1. As a basic thing, we are witnessing a common fact that is the rich of this world getting richer and if we keep this theory in mind, then those luxurious car brands should not be affected by the economic crisis. But due to the economic slowdown, mainstream car sales have been hit, seriously hurting companies like Fiat and Peugeot.
But, the luxury carmakers all over the world are getting ready for a slowdown in their European sales for 2013 as demand for cars costing more than €100,000 (US$128,000) is expected to slow down, according to the sources.
Stephan Winkelmann, who is the CEO of Lamborghini, told Bloomberg News during the Paris Auto Show, that, “We have a very volatile product. Our customers buy this product not because they need mobility, but because they want a dream fulfilled.” Winkelmann also pretended that it’s not a case of not being able to afford them: “Even if they have the money, if it’s not the right time, they might not buy it.”
Porsche CEO Stephan Muller has already said that 2013 sales could very well be 5 to 10 percent down compared to initial targets, so Stuttgart is holding back on its production and investments in order to maintain its profitability.