The Most Sought After American Luxury Fashion Brands Globally
With the advent of globalization, the statement of fashion has changed thoroughly worldwide. Digital Luxury Group, which has been considered as the first international company to create luxury industry market intelligence and use this strategic viewpoint to develop unique digital marketing and strategies for luxury brands, in a first time partnership with Fashion’s Collective, a new age marketing resource for fashion and luxury brands and Luxury Society, the world’s largest community of luxury executives, unveil for the first time, a ranking and analysis of the most-searched American fashion brands globally.
The report is part of the World Luxury Index™, an international ranking and analysis of the most sought-after brands within the luxury industry. This segment study covers 35 US-based fashion brands and provides insights on the interest coming from luxury consumers around the world. The unbiased information is derived from an impressive sample of more than 31 million global consumer online searches. Surprisingly, DLG research analysts, with the support of the Fashion’s Collective and Luxury Society teams, uncovered a number of interesting findings. Firstly, Handbags and Ready-To-Wear, the most sought after fashion categories on average around the world. Secondly, The Michael Kors brand has gained utmost popularity. On the other hand, American brands lagging in BRIC markets while there are a few standouts, overall, European brands in the same sector do a far better job of marketing to and doing business with “emerging” BRIC markets, Brazil, Russia, India, and China. For the American luxury fashion brands studied, nearly 70% of search volume originated on home turf in the U.S. with only 7.5% from BRIC markets. For the European brands, BRIC search volume represents over 30%. And most importantly, surprises from China Brands such as Tory Burch and Hervé Léger do surprisingly well in China.