World’s first luxury hybrid cars made its debut in Middle East region
Most recently, Fisker, which has been considered as the world’s first environmentally-responsible luxury car, has made its official Middle East debut at a glittering event hosted by Al-Futtaim’s Trading Enterprises in Dubai. The award-winning Karma sedan, which is being manufactured by California-based Fisker Automotive, a private company that designs, manufactures and markets plug-in hybrid electric vehicles (PHEVs), was unveiled in front of global media at Al Badia Golf Club, Dubai Festival City. Senior management from Al-Futtaim and Fisker Automotive pulled the wraps off the high performance electric luxury vehicle, making the privately held Dubai-based business group exclusive partner in the GCC and Mena regions.
The launch was attended by Henrik Fisker, co-founder and executive chairman at Fisker Automotive, Barny Koehler, co-founder and CEO of Europe and Middle East, Fisker Automotive, Len Hunt, president of Automotive, Al-Futtaim Group, Colin Cordery, managing director, Trading Enterprises and other senior management from Al-Futtaim. According to a top official, the region’s first Fisker showroom will open in Dubai Festival City’s automotive park before the end of the year.
Colin Cordery, who is the managing director of Trading Enterprises, has commented that, “We are familiar with first-class automotive brands and understand the need to offer premium customers a technologically-advanced vehicle that respects the environment.” He also added that, depending on the chosen interior trims, accessories and paint combinations, the Fisker Karma will retail in the UAE for between Dh500,000 and Dh600,000 ($136,092 and $163,310). Hollywood actor and environmentalist Leonardo Di Caprio is an equity investor in Fisker Automotive who are committed to producing electric vehicles with extended range that deliver uncompromised responsible luxury. Most importantly, the company is on the forefront of designing and developing the world’s first line of premium plug-in electric hybrid vehicles.