Karl Lagerfeld to unveil six new watches during Paris Fashion Week.
It’s the double bonanza for Karl Lagerfeld lovers as the brand has announced to showcase the line of watches which are set to coincide with the label’s store, “World of Karl” on Boulevard Saint-Germain. Karl Lagerfeld does not need any introduction as the brand has quite a name and goodwill in the luxury market. This fact enables Karl to express its innovation and designs without any hesitation. Though it is its first time of designing line of watches but this does seem to affect its confidence in presenting them to the world.
Karl Lagerfeld, who is synonymous with both fashion and crazy, is also a self-titled label which every fashion lover may agree upon. He will be creating his first line of watches, which will be showcased during Paris Fashion Week. The line of watches is set to coincide with the label’s store, “World of Karl” on Boulevard Saint-Germain. The six watches will go on sale in February 2013.
The collection will be available across 50 stores in North America, Europe and Asia. They will also be available online along with some of the prestigious locations will also include Colette, Galleries Lafayette, Selfridges and Bloomingdales. The watches have been created in the designer’s quirky image, with stainless steel bracelets, metallic leather straps, pyramid studs, chains and silhouette of Karl’s head on the crown. Texan manufacturing powerhouse, Fossil, will produce the watches.
The line of watches will be within the price range of $150 to $595. The watches are set to coincide with the opening of the Saint-Germain store and will span over two floors and cover 2,150 square feet. The store will contain design collections and limited edition accessories. It will be located at 194 in the famous Rive Gauche shopping district.
Releasing the first line of watches parallel to opening of the label’s “world of Karl” store on Boulevard Saint-Germain could be an experiment for brand but the same can prove out to an opportunity for its followers as they get to lay their hands on yet another innovation executed by their favorite brand.